Hi there beautiful! ELDE stands for natural luxury. Our products blend luxurious natural formulas with advanced cosmetic ingredients to provide fast acting results. We are certified PETA Cruelty-Free & Vegan and never test on animals. Our products work to diminish the appearance of wrinkles, blemishes or even dehydrated skin. Browse our products and find out for yourself. We have a true passion for beauty, and we are here to share it with you!